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Do you feel like you’re spending forever creating new pins for Pinterest just to keep things fresh?
Right now with Pinterest’s push for more fresh content you can quickly feel like you’re starting to burn out. Because it feels like you need to create new pins Every. Single. Day.
But what if you could make your Pin creation process oh so much faster? So that it no longer feels like a chore.
And you can actually find the whole process fun?
Well, that’s where learning how to use Tailwind Create comes in.
- What is Tailwind Create?
- How To Get Access To Tailwind Create?
- Where To Find Tailwind Create?
- How To Use Tailwind Create To Create Your First Pin Design
- Finding Designs That Work For You
- How To Edit & Tweak The Designs Tailwind Create Generates
- How To Completely Customize A Tailwind Create Design & Make It Your Own
- What’s Missing From The Tailwind Create Editor?
- Why You Should Consider Editing Your Tailwind Create Designs
- How To Use Your Tailwind Create Designs
- Benefits Of Using Tailwind Create
- Limitations of Tailwind Create
- Recap of Tailwind Create
What is Tailwind Create?
Never heard of it Tailwind Create before?
Well, it’s a brand new tool as part of the Tailwind app that you can use to automatically create and schedule your pins to Pinterest.
Tailwind Create is a tool that will help you create fresh pins quicker and faster than ever before in an almost magical kind of way.
I’ll show you in more detail exactly what Tailwind Create can do and where you can get access to it yourself.
📌 In a rush? Pin this post to your Pinterest or Blogging board to read it later! 📌
How To Get Access To Tailwind Create?
To get access to Tailwind Create yourself. You’ll need a Tailwind account.
If you don’t have a Tailwind account just yet. You’ll first want to grab a free trial here.
Unlike many other trials, you can start Tailwind’s trial without any credit-card. You can also try it for as long as you want until you’ve gone over the 100 scheduled pins or 30 scheduled Instagram posts limit.
Where To Find Tailwind Create?
Once you have a Tailwind account. You’ll be able to login to your Tailwind dashboard and under Publisher, you should see a new menu for Create. (It looks like a paint brush.)
Click on this and then Start a New Design to get started.
How To Use Tailwind Create To Create Your First Pin Design
Set Brand Preferences
One of the first screens you’ll see once you access Tailwind Create is a page to set your brand preferences.
Take a minute to fill these in as they’ll save you time later.
(Don’t worry you can always change them later.)
Here’s what to set:
- Enter your brand name or website URL – this can be applied to your designs to distinguish them as yours
- Select your brand fonts or use Find a Font Combination – you can set one for your pins main title text and any subtext (remember these should be readable!)
- Set brand colors (up to 4) or you can select Discover Curated Palettes for pre-selected colors
- Add your logo and any variants – ideally with a transparent background
Once done remember to click Save Preferences in the bottom right corner.
Set Your Pins Specific Settings
Next, we’ll need to set things that will be specific to your pin design. Such as:
- Destination link – the URL to your blog post or page you want to pin to direct to
- Title – the main pin title text you want on your pin image
- Photos – the images you want to be used in the design
- Stock Photos – use photos supplied from Tailwind’s stock image sources
- Site Photos – select images imported directly from your blog post
Once done click on Create Images in Tailwind Create and it will start creating some designs for you.
Finding Designs That Work For You
If there are too many designs for you to choose from. Then you can use the filters in the top right corner to narrow things down. By:
- Content type
- Industry / Niche
- Pin format
You can also mark designs as your favorite allowing you to easily reuse them for other pins later.
How To Edit & Tweak The Designs Tailwind Create Generates
If you’ve found some designs you’d like to use. Then that’s great!
But what if you want to make some changes or something doesn’t fit right with the template that you like?
Well, you can change your settings on the left to tweak all the pre-created designs. Including:
- Adding and removing more images
- Swapping color palettes from your brand to something else or even palettes generated from the chosen images
- Change up your Title text, font and emphasize any numbers
- Add a subtitle that you can use to apply another font
- Add a call to action with its own font style
- Toggle branding off or swap between your URL and logo
- Update your brand preferences (in case you want to quickly change your settings from earlier)
How To Completely Customize A Tailwind Create Design & Make It Your Own
But what if you only want to change 1 specific design? Well, you’ve got options for that too!
Like for each individual design, you can use the Try on different looks option to:
- Swap between the colors from your palette
- Use a different image from the ones you selected
- Cycle through the layout variations for the specific Pinterest pin template you are using
If you want even more precise editing you’ll need to click on Edit. This will open your pin in the Tailwind Create editor.
Here on the left you can…
- Add more text to your pin as either a title, subtitle, or call to action:
- Add elements like arrows and shapes:
- Add in additional photos:
Within the main Tailwind Create design screen, you can do everything you would expect with an image editor such as:
- Dragging and moving things around
- Increasing and decreasing the size of objects
- Rotating objects using the small circle handle
- Edit text by double-clicking and typing
- Save your design as a favorite to use as a template for other pins
- Download the image as a jpg with the pin title used as the filename
For more details you can further edit any element selected by using the settings on the right. Like:
- Move the element back and forth through layers to control whether it displays under or on top of other elements
- Duplicate the selected element
- Delete any element even those created by Tailwind Create
- Crop (images only)
- Change the transparency/opacity for text, shapes and images
- Change individual colors
- Adjust your images for brightness, contrast, saturation and blur
You can also use the right sidebar to fine-tune the style of your text. Including the:
- Bold, italics, and underline
- Left, right, or center alignment
- Font size
- Text shadow
- Line height
- Letter spacing
Once you’ve made any changes you can save the design as a favorite to reuse elsewhere or just click on Save and Go Back to return to the other designs.
What’s Missing From The Tailwind Create Editor?
The design editor for Tailwind Create currently does many of the things you’d expect. But there were also a few things I missed when playing around with some designs myself. Like:
- Shapes can’t be flipped unless you grab one side of it and drag it past the opposite side
- All pin design sizes are limited to 1000x1500px. So you can’t experiment with taller or square designs yet.
- There’s no easy way to select objects behind others without clicking and dragging things out of the way. A layer or object list for easier selection would go a long way.
- You can’t zoom in or out at all to make smaller more exact tweaks. Or to make it easier to select smaller objects.
- Gradients are possible but only if the design already includes it. As I wasn’t able to find any way to create one myself.
- The Tailwind Create pin designs are output as JPG rather than PNG. Maybe it’s just me but I find that PNG files uploaded to Pinterest come out way more crisp.
- There’s an option for text shadows but it’s not very consistent as you can’t control the color.
- I missed the lack of advanced font settings. Like outlines, curves and splicing. These are huge for creating good text contrast, even on the most tricky of designs.
Why You Should Consider Editing Your Tailwind Create Designs
Right now, you could just select a bunch of designs from Tailwind Create and schedule them out into your Tailwind Smart Queue.
But to truly get the most out of Tailwind Create. You should always spend an extra minute to optimize the design for readability.
You see 80% of Pinterest users browse using their mobile. This means there’s a lot of pins seen on a tiny screen.
So your text absolutely must standout and be readable to stand a chance of ever going viral.
Will things take a little longer this way? Sure.
But since everything is streamlined in one place it should only take a minute or so. And every pin will give you more bang for your buck this way.
Here are some examples of what I’m talking about:
On the left is the design Tailwind Create generated. It looks okay, but the readability of the pin is somewhat suffering.
Now, take a look at the pin on the right. With just a few quick changes the text is sooooo much easier to read right? Even if you zoom super far out.
With just a few small changes to the font sizes and shifting the image. The readability and click-ability for this pin just shot through the roof.
Here are a couple more examples:
Here is a design I would never have come up with by myself. But at the same time I would never use this Tailwind Create design *as is* either. The text is tiny and it just isn’t readable!
Luckily, it just took me a minute or so to shift things around in Tailwind Create to make things more pin worthy. As you can see in the right image.
Pin collages are something I’ve never really done. As my niche doesn’t lend itself well to being visual.
But when I saw this pin in Tailwind Create it sparked a brilliant idea for this particular post. (I still tweaked things around as the text was still too small in my opinion though.)
What I love about this design was the idea that I could download plenty of example stock images from the websites included in the blog post. Upload them into Tailwind Create and let it do it’s magic with shuffling around the combination of images used in this collage.
I can see myself getting lots of use out of this single template!
How To Use Your Tailwind Create Designs
Once you have some designs you like you can click on +Select to add them to your list. Then in the bottom right corner click Review Your Selection.
You’ll see a quick overview of your select designs. Where you then Download or click Go Schedule with them.
Pro Tip: Download your images first as a backup and THEN click Go Schedule. (It’s always worth having the original image files so you can upload the most popular ones into your actual blog posts later.)
If you click on Download you’ll be given a zip file to save and your Tailwind Create designs will be deducted from your monthly plan. (1 design = 1 credit)
If you click on Go Schedule your designs will be created in the Tailwind scheduler for you to add to your queue. This will also deduct from your monthly design allowance.
Though, it looks like you won’t have credits deducted twice if you decide to Download and Schedule your designs.
The designs that are imported to your Tailwind scheduler will be automatically populated with the Pin Title you set and website URL.
You’ll still need to add in a Pinterest description and select your boards. Before you’ll be able to schedule these drafts into your queue.
And that’s pretty much all there is to it.
If you decide you want to create some more designs based on the settings you used. You can actually reuse your settings. By returning to the main Tailwind Create screen and clicking Create More Designs.
Benefits Of Using Tailwind Create
Now the important question – is Tailwind Create beneficial to you?
So far this new tool from Tailwind is one of the fastest ways to create Pin designs for Pinterest marketing.
As it comes the closest to automatically generating Pin templates on-demand. Especially if you’re not a fan of creating your own unique designs.
So why should you consider Tailwind Create? Here are some of the main benefits Tailwind Create has right now:
- You can create Pinterest images from scratch all within the Tailwind app. Saving time and less faffing around with other tools.
- You can generate dozens of designs in just a few minutes. So you can generate new, fresh, and high-quality pins that will drive traffic to your blog fast.
- You can save time and still get the benefits of batching creation. Just make sure you drip feed those new pins slowly.
- Tailwind Create and it’s built-in editor are easy and intuitive to edit and customize
- Tons of customization options to make designs your own
- No design skills required
Limitations of Tailwind Create
Okay, but what’s the downside to Tailwind Create?
Well, overall no tool is truly perfect in my opinion when it comes to using computers to automate visual designs. So it’s worth keeping the below limitations in mind:
- There are some minor features still missing from the editor like zoom and better font shadows
- It’s an extra cost. Not only do you need to pay for the basic scheduling plan. Each Tailwind Create plan is limited by credits meaning each pin you create is going to cost money ontop and not all stock images are included either.
- You’ll ideally have to spend some time tweaking designs as often the text is too small or there’s not enough contrast. Though I suspect this will improve over time or with the use of favorites.
Recap of Tailwind Create
Overall, Tailwind Create is designed to help speed up and streamline your Pin design process. So you can go from idea to a scheduled pin without having to ever leave the app.
The whole process can help make creating fresh pins for Pinterest a breeze. Without having to slog away for hours individually designing Pinterest images and templates.
Whilst the whole process isn’t perfect, as you’ll likely still want to tweak the designs Tailwind Create generates. It’s still a hell of a lot faster than creating pins manually. Especially if you’re not a fan of design.
The best way to know for sure how much time it can save you. Is to try it for yourself here.
What are your thoughts on Tailwind Create? Do you think you’ll use it to create fresh Pins for your blog? What features do you feel are missing?
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